— Special Projects: writing samples —
DMB&B Advertising, one of the largest agencies in the world, turned to me when they wanted to create a three-day training program that taught its creative team how to conduct a brand audit, build an ad campaign, and position a brand.
Management consultants assigned to a technology client often needed to learn about the industry very quickly. I wrote a 400-page CD-ROM that provided an in-depth analysis of seven core industry segments, including semiconductors, software, and computer manufacturers.
The Bristol-Myers Squibb sales force was tired of being given three-ring binders filled with voluminous market information. I wrote five easy-to-read articles and developed a magazine format for the content that was attractive and, more importantly, well received.
Please contact me for information about these and other projects.
Doug Glener is a talented freelance writer with experience in articles, books, brochures, speeches, and website copy writing. He specializes in freelance writing and ghostwriting services for marketing, direct mail, and fund-raising campaigns for corporate, charity, and business interests.
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